Web Design - Packaging & Stationery Design - Branding - Vanessa Shoes

Brief

Well-known shoe designer, Vanessa, wanted to launch a new store in the heart of Essex. Specializing in luxurious high-heeled footwear, she wanted to create an upscale visual identity to reflect the quality of her shoe designs. Vanessa chose LONO to create a desirable and prestigious identity and to also provide branded materials for the launch of the new store. All of the work for the project was to reflect the sophisticated and elegant nature of the shoe designs.

Action

We worked closely with Vanessa to form a visual identity and logo by using a reformed typeface and selection of skin-tone and taupe pallets. We designed and produced a wide range of printed materials that reflected themes of luxury, style and elegance. The result was a contemporary, yet elegant logo, that appeared strikingly and attractively across magazine print and branded materials, such as bags for shoes and boots, carpet, loyalty cards and displays.

Result

We achieved an elegant, feminine, exclusive identity that reflects the exceptional quality of Vanessa's high-heels.