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Luxury car manufacturer Jaguar has launched a new marketing campaign that has led them to refresh their logo and corporate typeface. Tweet

Over the weekend Microsoft revealed that they have redesigned their iconic Windows logo. They are no longer flying a flag, but now their identity actually looks like what they’re called, ‘Windows’. But is this drastic change a good move for the iconic brand? Tweet

This is the video pitch Saul Bass produced for the Bell System logo redesign back in the 1960’s. Bass identifies that society at the time is fast moving, competitive and highly influenced by visuals and images we encounter day to day. He stresses that businesses need to appear innovative if they want to keep up [...]

More 4, (Channel 4’s digital channel) has been rebranded by design agency ManvsMachine. LONO examined the reasons why the digital broadcaster decided to rebrand and why the design agency decided to opt for a colorful, flexible logo. Does this new identity truly represent the nature of the brand, or the direction the brand is going [...]

January is seen as the month when you make resolutions, start a fresh slate and turn over a new leaf. Though more often than not, we usually start the month with heaps of enthusiasm, but after around the 2nd week, the January blues hit you like a thunderbolt and suddenly all willingness to persevere quickly [...]

You may think that since the invasion of Twitter, Facebook pages have become less important to include in your marketing strategy. Hold that thought while we provide 3 reasons why a simple Facebook page can do your business a world of good. Tweet

Some people may think that having a business card isn’t a necessity, whilst others think business cards are vital, but the design is trivial. We don’t understand why anyone would have these crazy thoughts, as a carefully designed business card can create a great first impression, and on the contrary, a badly designed business card [...]

As October is the month of Halloween we’ve been discussing our favorite horror films in the LONO studio. Considering hits such as The Hills have Eyes and Fright Night, we analyse why the type fonts used for these particular adverts are awfully chilling, and why some of them are about as creepy as a cup [...]

The LONO were saddened to learn of the passing of former CEO Apple genius Steve Jobs. We’re taking a moment to reflect on his revolutionary thinking and how the Apple brand and its products have rapidly developed over the years. Tweet

Today’s most well known airline companies have similar themes in their logos, for example, so many airlines match their logos to their nations flag, but how do airline companies make their mark when so many flags are similar in colour and design?  It’s essential for them to use other sources to distinguish themselves; this can [...]